Becoming B Corp: an interview with Klyk founder Arif Hussein
by Rasheeda Russell on Jun 07, 2022
2022 started off with a 🎉 bang 🎉 for Klyk as we announced our B Corp certification, joining a community of over 4,000 companies globally (and more than 500 in the UK). To achieve B Corp status, companies must demonstrate their commitment to meeting high standards for accountability, transparency and social, as well as environmental performance.
We sat down with our CEO & Founder Arif Hussein to discuss his journey to become a B Corporation 🤓. But before we do, let’s get into what’s involved in becoming a B Corp and why so many trust this certification.
B Impact Assessment
The first step towards becoming a B Corp is completing the B Impact Assessment. This assessment is rigorous.
It measures your company’s impact across five areas:
- Governance 🧐
- Workers, 👩💼 👨💼
- Community, 👨👩👧👦
- Environment, 🌱
- And customers. 😁
Yet despite how challenging gaining B Corp status is, almost daily, social media is flooded with companies proudly announcing that they have joined the fast-growing 💪 B Corp community.
So why is this sustainability certification so important that companies globally are making it a matter of priority to obtain it?
The next few years are the most important in the race to slow down global warming. Policymakers are making decisions now with the goal of halving our emissions by 2030. But governments are not alone in this responsibility, as businesses are being held accountable by their investors, consumers, and employees to minimise their environmental impact.
B Corp certified companies are held to the highest standard, with a thorough verification process. Stakeholders can trust that these businesses not only prioritise profit but people and planet as well.
Consumers are growing more disillusioned with companies greenwashing. As a result, businesses are being put under the microscope to prove that their sustainability claims are true. Some well-known greenwashing offenders in recent months include, Innocent Drinks and Coca-Cola. In attempt to curb these growing incidences, the Competition & Markets Authority (CMA) developed The Green Claims Code to help businesses understand and comply with legislation.
To achieve B Corp status, companies must be transparent about their performance and this information is publicly available on their B Corp profile. Claims on a business’ social and environmental impact must be supported by evidence in order to become a B Corporation.
Interview with Arif
Why was becoming a B Corp important? 🤔
If we were going to guide our customers on their sustainability journey, it was important that we led with purpose. Achieving B Corp status was the endorsement we needed to validate our sustainability credentials.
How do you see this certification impacting the way you do business going forward? 👀
The certification process gave us a framework on how to be a truly sustainable and ethical business. We now have a clear path on how to look after all our stakeholders and the wider community.
Was any part of the journey to becoming a certified B Corp particularly challenging? 😩
The B Corp process is very in depth. It requires a lot of detail and challenged us to think about what we did as a business, both in terms of operations and our people. We really needed to demonstrate our positive impact.
The robustness of the process is important though, as it means that becoming a B Corp requires a business to substantiate their ‘green’ claims. Essentially, the proof is in the pudding!
What do you wish you knew before starting the process? 💭
I was concerned initially that as a small business we would not be able to meet the B Corp standard. For example, given our size, it is much harder for us to challenge our suppliers on their own sustainability commitments or significantly influence them.
However, being a smaller business actually helped in some areas. We are more agile and less burdened by lengthy processes in comparison to larger enterprises, so any changes we needed to make were easier to implement. This enabled us to gain the necessary points for the good work we’ve done.
What would be your advice to startups and scale ups considering becoming a B Corp?✅
Start the process early but use a consultant like [Profit Impact](https://www.profit-impact.co.uk/) Founder Sarah Whale. It can be quite daunting if you do not have a guide!
Are there any other sustainability certifications you’re working towards obtaining? ♻️
We are aiming to get our ISO certification and our BSI refurbished Kite Mark this year.
Want to learn about how choosing refurbished tech for your business can minimise your environmental impact and get you on the path to your green certification?
Get in touch 📞 today!